Wayne Messick's Articles in Marketing

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Business coaches: Niche By Topic Not Industry Wouldn't it be smart of him if he could market himself to the widest possible audience of people known to need the service he was providing? Rather than simply be known as the best process engineering consultant in the auto industry he would become known as the best process engineering consultant in the entire manufacturing sector. Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing From start-up to exit strategy, companies follow a predictable development path. Winter Time is Meeting Time: Find Next Years's Clients Where They Congregate! For those of you who are serious about maximizing your effectiveness as an advisor to business owners (more money, client confidence, and enhanced self-image), here is everything you need to know.

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