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Kendall SummerHawk's Articles in Marketing

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  • Branding Strategy: Creating a Powerful Brand Using Archetypes
    It's not just a fancy logo that sparks recognition. It's the emotional appeal that the brand creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. That's why I include the ancient power of archetypes in my branding strategy to help my clients create their brand.
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