Jon Caldwell's Articles in Business Management

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Doing Business In The Drinking Industry It is only normal to find food and beverage industries trying to outdo one another, resorting to price drops, promotional gimmicks that include giveaways and providing marketing support towards supermarkets and retailer outlets to help in allowing them to provide the necessary exposure as far as availability in the market is concerned Effective Marketing Starts From Internal Management Employees should be proud of the products and services that they carry Product and service awareness is something that should be instilled in any employee, allowing them to possess the necessary knowledge and building progress to convince people that such products do exist and the benefits and uniqueness that they carry compared to competing products in the market today

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