George Dodge's Articles in Small Business

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Small Business Marketing: Reverse the Risk and Watch Your Sales Soar Who takes the risk when someone buys your product? You or your customer? If you want to maximize your sales, it better be you! Small Business Marketing: Determining the Lifetime Value of Your Customers By understanging the lifetime value of your customers, you can increase your profits significantly by making more and more repeat sales. Additionally, you can significantly improve your customer acquisition rate by offering new prospects much more than your competition offers. Do You Know What Your Customer Wants? "All of your profits depend on your customer, yet most marketers don't have a real understanding of their customer's wants and desires - Do You Know What Your Customers Want?"

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