Donald Mitchell's Articles in Customer Service

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Step Up to Serve Customers as They Become More Affluent and Educated Global cost reductions often come from serving those in underdeveloped countries as they emerge into the money-based economy to buy and use global offerings. Identify and Eliminate Customer Complacency That Costs You Profitabale Growth Customers are so easily satisfied that they will be satisfied with results that cost them money and threaten their lives. This article explains the need to address that customer complacency and overcome it to produce profitable growth. Upgrade the Role You Play in Your Customers' Lives Would you rather lead a star business or be a bit performer? This article describes how the role you choose in serving customers determines your ultimate success. Make Life More Convenient for Customers: Be Open When They Need You Anyone who has looked in vain for a product or service when needed knows that businesses are usually open when it's convenient for them . . . not for when it's convenient for their customers. This article looks at how to profitably remedy this fault. Be More Available to Your Customers Many organizations schedule their hours to make life pleasant for employees. That can be costly if those hours make life unpleasant for customers. This article explains how to think about the hours you operate.

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