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Step Up to Serve Customers as They Become More Affluent and Educated Global cost reductions often come from serving those in underdeveloped countries as they emerge into the money-based economy to buy and use global offerings. Plan for a Global Base That Will Obliterate Costs Expanding a global market and establishing a supply and customer chain globally provide the opportunity to make huge cost reductions. Publish a New Route Map and Erect New Road Signs to Direct Everyone to Rapid Profit Growth Successful growth strategies depend on excellent execution. Before anything can be done, people need to know what the new directions are. Experience Your Own Process and Challenge Those Who Operate It to Improve and Reduce Costs It's easy to become complacent about the way you serve customers and other stakeholders. But put yourself in their shoes and you'll quickly see what needs to be improved. Challenge your colleagues then to improve performance and reduce costs. Create a Bias for Eliminating the Unnecessary Everyone sees wasteful activities. Most organizations make it unclear how to get rid of those wasteful actions. By changing that circumstance to encouraging everyone to eliminate the wasteful, great cost reductions will follow. An Online MBA Helps a Copy Cat Entrepreneur Become an Educational Leader Entrepreneurs can improve their chances of success by mastering the key perspectives of good business management rather than just copying what others are doing. This article contains an example of how one entrepreneur pursued this lesson. Study Your Instructions Carefully Before Launching into Exponential Cost Reductions Many cost reduction efforts are a disaster. Why? They cause costs to rise. Enjoying Exponential Cost Reductions Can Be as Easy as Learning a New Language This article provides a description of how exponential cost reductions can be accomplished through business model innovation. Start Sooner on Developing Your Profit-Expanding Communications Instructions for creating a profit-expanding opportunity are usually left until the last moment. The result is often a confusing mess that leaves lots of profit unachieved. Embed Your Essential Profit-Expanding Messages into Your Offerings Choose a new profit-expanding direction, and most people either won't get the word or will be confused. Trying in your messages about profit expansion into your offerings, and you'll do a lot better in profit growth. Speed Up Your Profit Expansion by Stealthily Testing Every Promising Idea Simultaneously Organizations often presume to know what profit expanding tests will work best. This article points out that you are better off assuming that you don't know and how to act on that observation. Prepare a High-Speed Road to Profitable Growth Knowing what obstacles to avoid in growing is just half the battle. You still have to find the best ways to avoid those obstacles by using new methods. Seven Simple Steps to Locating Your Profit-Expanding Obstacles Most attempts to grow faster fail due to running into large unanticipated obstacles. This article describes a method for locating such obstacles before you try to grow. Imagine the Best and the Worst Conditions to Create the Best Breakthrough Organizations can produce better strategies and plans when they think about what directions will work best . . . regardless of what comes next. Use Guerrilla Tactics to Locate the Best High-Speed Paths to Growth Unconventional sources for finding growth paths are usually cheaper, faster, and more accurate than the tried and true methods in an industry. This article suggests a process for finding such unconventional sources that organizations of any size can benefit from using. Correct Misperceptions That Drive Away Potential Customers and Beneficiaries Most people misunderstand what you do and what the benefits are. This article explains how those misperceptions occur and how to overcome them. Identify and Eliminate Customer Complacency That Costs You Profitabale Growth Customers are so easily satisfied that they will be satisfied with results that cost them money and threaten their lives. This article explains the need to address that customer complacency and overcome it to produce profitable growth. To Grow Faster Take the Simple Route to Expansion Where You Can Safely Travel Fastest Having chosen a way to grow much more, it's easy to get bogged down when trying to actually grow. In many cases, those implementation problems are created by having chosen a poor way to pursue growth. This article provides good ways to choose better growth paths. Upgrade the Role You Play in Your Customers' Lives Would you rather lead a star business or be a bit performer? This article describes how the role you choose in serving customers determines your ultimate success. Make Life More Convenient for Customers: Be Open When They Need You Anyone who has looked in vain for a product or service when needed knows that businesses are usually open when it's convenient for them . . . not for when it's convenient for their customers. This article looks at how to profitably remedy this fault. Attract More Readers than Most Best Selling Authors Selling books is viewed by many authors as a way to make money, but if you want influence getting readers is a much better idea. This article explains how to reach hundreds of thousands of readers. Redirect Your Offerings into New Uses That Delight Customers Just because your product or service has always been provided in one way doesn't mean it cannot be used in a better way. This article looks at the rewards of this kind of business model innovation. Profitably Expand into the Best New Products and Services You have a business that needs new products and services. What should you offer? This article explains how to think about that important question. Be More Available to Your Customers Many organizations schedule their hours to make life pleasant for employees. That can be costly if those hours make life unpleasant for customers. This article explains how to think about the hours you operate. Who, What, and Where You Provide Your Offerings Have Huge Profit Effects This article looks at the interaction of customer selection and location with the type of offerings you provide for impacting profits and growth potential. Get Ready to Expand Your Number of Customers by 21 Times Most people aim at adding 2-3 percent more customers a year. Why not gain 2100 percent more? This article explains how. Weave a Flawless Fabric of Cooperation Many believe that the need to cooperate is a disadvantage. But start with the right concept for cooperation, and you'll turn cooperation into a flawless advantage. Leading for Breakthrough Success Breakthroughs require different management methods than do smaller improvements. This article outlines what's required for breakthroughs. Check Your Plan Before You Act Many business people have the habit of repeating what they've done before. Such a habit becomes harmful when the plan for creating results is the wrong one. This article looks at using measurements to focus on improvements instead. Escaping from Evening Television Watching Brings a Businessman Many Rewards Businessman Bill Kempen felt like he was wasting his time watching television. He stopped television watching and started earning an online MBA with the time he freed up. The result was to improve his business, his retirement income, and his quality of life. Measure the Value of What You Are Doing as Carefully as Warren Buffett Much of what a business does adds no value. With the right measurements, those areas can be identified and eliminated. This article explains how to use measurements in this way. Connect the Dots Correctly to Succeed Many of us get into trouble by making assumptions that aren't even close to being true. From there, we spin fantasies of what might work . . . without taking the time to check out thinking. This article shows how you can focus on the right areas for improvements and progress. Don't Let Misperceptions Guide Your Entrepreneurial Decisions Entrepreneurs often take up the wrong opportunities because they misperceive the potential. This article explains how to avoid that problem. Danger: Your Beliefs Are Destroying Your Best Opportunities Why don't more people make breakthroughs? It's because they believe that breakthroughs aren't possible. This article explains how to get past that purely mental roadblock. Win the Race to Make Breakthrough Improvements "What if" thinking can lead to seeing higher potential areas for creating breakthrough improvements. This article provides an example of how to do this kind of thinking and accomplish a large profit improvement. Be Wise Like an Owl in Choosing Your Breakthrough Directions Many leaders set their targets for breakthroughs in the wrong areas. As a result, they miss the opportunity to make greater improvements from the same time, money, and effort. This article provides a plan for making better choices of breakthrough targets. Stop Stalling and Make Breakthroughs Instead by Banishing Habits That Slow Down Improvements Individuals and organizations cost themselves dearly by sticking with habits that brake their rate of improvement. Identify and eliminate those bad habits, and your improvements will turn into breakthroughs. Stoke the Fire in Your Belly to Make Continual Breakthroughs It's easy to assume that there is only limited potential because we haven't checked out the alternatives. With enthusiasm for breakthroughs, you soon find them in more places and more often. This article explains about the value of generating enthusiasm for breakthroughs. Pursue Repeated Breakthroughs in the Same Area for the Fastest Improvements Many people fall back satisfied as soon as they make one breakthrough. That's a mistake. This article explains that future breakthroughs can probably be achieved in the same area to accelerate improvements by exponential amounts. I Can Do Anything You Can Do Better Than You: Ways to Back Up Your Dare It's great fun to jump ahead of everyone else, but few accomplish that terrific result. This article shows you the common sense ways to get ahead by always aiming ahead of what anyone else is thinking about. Combine the Best of Today in New Ways to Outperform Competitors' Bests Tomorrow Chances are that your organization does not yet know how to find and select the improved practice elements that, when combined for the first time, will drive you well ahead of the competition. This article gives you shortcuts to identify future best practices. Delay Is Almost Always Costly: Act Now to Profit More! Procrastinators falsely believe that delay is seldom a disadvantage. The opposite is true . . . you often die by inches because of delays. This article looks at how to be rational about deciding when immediate action makes more sense than further study, thought, and delay. For Smoother Operations, Reduce the Number of People Involved From small to large organizations, matters slow down because people are needlessly involved. In small companies, the owners may stick their noses into everyone's activities. In larger companies, the checkers may be checking on the checkers. This article describes how to simplify operations for better, more profitable results. Breakthroughs Are Available If You Hold the Right Contest to Get Help from Outside Your Organization Productivity breakthroughs that can save lives, make large gains in performance, and cut costs with the same time, effort, and resources in for-profit and nonprofit organizations. Many people find it hard to locate such breakthroughs, but a new method of holding global contests seems to be solving that limitation. This article provides examples of such contests. To Get the Action You Need to Succeed, Be Sure Everyone Hears and Understands You Leaders too often assume that merely giving an order will cause the needed action to follow. In most cases, the order won't be heard or understood the first time around. The article describes ways to get around such misunderstandings to achieve flawless implementation of important tasks in business. Become a Practical Optimist to Seize the Best Opportunities from What's New Most people are justifiably skeptical of new activities that aren't fully developed yet. Those activities seem juvenile, not authentic, undesirable, and annoying. Yet with improvements, those activities can become the best thing going. How do you decide when that's going to be the case so you can cash in? This article describes a discipline you can use to find the best opportunities. Doing Things the Way They've Always Been Done Is Costly -- If It Isn't Broken, Improve It Anyway! Everything we do can be improved. But following a company or family tradition can keep us from considering how matters can be enhanced. Question those traditions to get the best results. This article provides directions for how to shed those outmoded traditions. Do Your Unconscious Habits Help or Hurt Your Profitability? It's what we don't think about that often causes the most problems. This article looks at how organizations of all kinds and sizes can check themselves to find where bad habits need to be replaced with better ones. A Physician Starts Life Mastery Through Earning an Online MBA Many people learn the advanced material before mastering the basics. How can they go back and fill in those practical gaps? This article describes how online education can help. Education Creates Attractive Choices: From Climbing the Career Ladder to Planning for a New Career Many people seek an advanced degree, such as an MBA, to accelerate career progress by adding credentials and valuable new knowledge for their current work. That education can turn out to have added benefits for the mid-career person by opening up doors to a better career in a new field. This article looks at how Carlos Laya found a new career field through his MBA studies. Mid-Career Academic Studies Help Build a Platform for Consulting Success Many people would like to become successful business and organizational consultants. This article shows how mid-career education can boost the opportunity to enjoy such a career. A Masterful Student Publishes His Work and Gains Worldwide Influence It's not enough to know what you are doing: Someone must notice you before you can have influence. This paper describes how an experienced executive went back to school to create a book that launched him and his organization into worldwide prominence. A Teacher and Her Students Gain Practical Advantages After She Returns to Being a Student Teachers want to become more effective and motivated. This article describes how a teacher used earning an MBA to accomplish both objectives. Lifelong Learning Brings Personal Progress by Degrees Many people stop their educations while young while others keep learning. This article describes how one lifelong learning student added satisfaction and built on an already successful career by adding a degree he had long put off.

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