If you're an entrepreneur and are selling online, no doubt you know that a picture is worth a thousand words, as the old adage says. And of course, this is true. A myriad of details can be understood at a single glance that words would take pages to describe. However, along with your pictures, you need good copy. When you're selling a good product, you need not just a good image, although this is important, but good copy that compels a customer to read it and then feel compelled to buy the product. Oftentimes, web entrepreneurs are trying to sell products with images, but not copy. This is a mistake, because even though images these days are easy to produce at high quality, your sales volume is likely to suffer if you just rely on pictures alone and don't include good copy as well.
Pictures are great. Everybody wants to be able to see some image of what it is they are looking into purchasing, and while pictures may speak 1,000 words it is important to have something backing that up and this is where compelling sales copy comes into play. Good sales copy drives home sales; pictures bring in lookers but good copy turns these people into buyers and buyers are what can turn your business into a success or failure.
Pictures Tell While Benefits Sell
As with the phrase, "a picture is worth a thousand words," it's also true that while pictures tell, benefits sell. It doesn't really matter what you're selling; it's really true that you're going to need at least some copy and a good picture or two. Though various entrepreneurs have different strengths and weaknesses, you as an entrepreneur still need to include at least some of each element in your presentation in order to get customers. Some products do better with lots of pictures and just a little copy, while others need a lot of description and will do well with just one or two pictures. It really depends on the product and only can you can really know what the balance has to be. However, one good rule of thumb is that the higher the price tag on the product, the more you're going to need both good pictures and good copy. People want to know exactly what they're buying if they're going to invest a lot of money into it. So if your business offers high end products that customers need to spend a lot of money on, it's a good bet you need to provide a good balance between the two.
If you are going to sell an image for a certain price and feel that you have some great, compelling images of the product you may very well be right. People love to see good pictures of what it is that they are going to bring home, but a solid buyer is firm in their decision to choose a product and make it their own. W
So think about this for a minute. Think about why your product is special and why the customer should want it. Is it a special type of 14 karat gold jewelry with a unique embossed design? Is it an exact replica of the crown jewels? Is it warrantied for a lifetime? Do you offer 100% money back with no questions asked if customers are unhappy with their purchase? This is exactly what your sales copy should say, and it should compel both your browsers and your serious buyers to buy; customers should not just feel that they want the product, but they should feel that they need it. If you appropriately sell them on the benefits of your product, this type of good copy will make you more sales than a great picture, even though, of course, a great picture is still part of the package.
Sell the Product's Benefits
Many people mistake the features of a product for the benefits that potential customers need to hear about. Benefits are the result of features, things that a product brings to the table that could do a person some good. For example, a feature may be the fact that an item is made of 100 percent cotton, but what good does that do a person? It may keep them very warm in winter so they don't need a coat-this is a benefit.
Here, again, pictures are also important. Because customers are on the Internet and they want to see the product they're buying, a picture is the only way they can do that. It isn't as though they're going to a brick-and-mortar store where they can pick up and handle the product, in order to see it firsthand. After that's done, though, the copy is what is going to enumerate benefits and features, to bring the sale home.
Sharon Gantt AKA The Queen of Adwords Copywriting created & managed hundreds of ad campaigns on the major sarch engines. Discover how to increase your sales, get better cashflow with targeted effective online marketing PPC The Easy Way
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